Case Study: Daisy and Tom

Profile

Founded in 1996 by Tim Waterstone, Daisy & Tom is the definitive Children’s Department Store, and is part of the Chelsea Stores group.

The Challenge

Provide an integrated, simplified solution to enable Daisy & Tom to match the quality and success of the Early Learning Centre’s distance shopping service.

Solution

The new solution was incorporated into Daisy & Tom’s existing front and back-end systems; with full training enabling staff to easily administer order fulfilment.

Call centre requirements were managed by Zendor and a team was provided, and given thorough brand and product training, to take customer orders and handle enquiries.

The Benefits

Solution in line with sister company Early Learning Centre
Fully integrated and streamlined end-to-end fulfilment system
Improved, co-ordinated customer service
Better control and management of web and catalogue orders
Flexible and scalable solution to enable distance selling business growth

Launched: September 2004

“Daisy & Tom has significantly benefited from the functionality of Zendor’s integrated solution; it has given our website and catalogue operation greater flexibility to fulfil our customers’ demands.”
Amanda Waterstone, Marketing Manager

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