Case Study: Sony and the Third Man

Profile

When Sony Computer Entertainment UK (SCE UK) realised that it was experiencing substantial fraud via its online store, it needed to identify a fraud solution that was both cost effective and would not deter any genuine customers. Sony‘s fulfilment and interactive partner, Zendor, worked with fraud specialist, the 3rd Man, to come up with the right solution.

The Challenge

Sony Computer Entertainment UK (SCE UK) sought to address online fraud on their e-commerce website. Despite the website being cost effective, intuitive and scalable, it soon became obvious that the site was experiencing unacceptably high attempts of online fraud.

The solution had to be one that would reduce fraud speedily and effectively without involving prohibitive investment. It also had to be flexible so that it could work with the existing system and data.

Solution

Zendor investigated a number of different solutions for SCE UK but the Third Man stood out with the strongest offering. Following a successful demonstration of its process, SCE UK opted to work with the fraud screening company, ‘the Third Man’, with Zendor managing the relationship between the three organisations and the implementation of the solution.

The Benefits

Reduced Costs
Risk Management

Launched: October 2004

[Sony and the Third Man solution screenshot] “We chose to work with the Third Man because the Company was quickly able to identify a very significant number of attempted fraudulent transactions and demonstrated that it could do so with zero impact on our genuine customers. This aspect of customer treatment is often overlooked in e-commerce applications but we at SCE UK place customer service at the top of our priorities and needed an appropriate solution.”
Liz Fitzgerald, Finance Director of Sony Computer Entertainment.

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