Case Study: Sony CE UK

Profile

Sony Computer Entertainment Europe is responsible for sales, marketing, distribution and software development for PlayStation. Its UK operation performs these functions in the British Isles.

The Challenge

SCE UK needed to launch a website and fulfilment solution that was cost effective, intuitive, scalable and engaging to drive the sale of Playstation consoles and games online, whilst protecting the Sony brand.

Solution

Zendor developed a fully transactional site and fulfilment solution in conjunction with software partner Microsoft.

The site offers a wide range of e-commerce functionality, including user profiling, personalisation, catalogue management, order processing, and fulfilment.

The Benefits

Rapid deployment
Better understanding of customers through bespoke analytics
Fast, efficient site updates
Streamlined supply chain process
Increased sales through the ability to bundle products into promotional offers online

Launched: October 2002

[Sony CE UK solution screenshot] “We chose Zendor as they offered the only solution we could manage ourselves. We are able to update the site very quickly and easily and this is bringing big financial and time savings.”
Ray Maguire, SCE UK Managing Director

Zendor, where everything matters...