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Zendor Launches the New Online Face of the tote

Press Release

By: Zendor
14 April 2004

Manchester-based Zendor, the UK’s leading fulfilment and e-business expert, announces the launch of major UK bookmaker the tote’s brand new corporate website ( http://corporate.totesport.com ) and new look betting website ( www.totesport.com ). The new sites went live in March 2004 ahead of the Cheltenham Festival.

These websites are fundamental to the tote’s brand re-development initiative, ensuring that online, high street and phone operations are fully integrated with each other and the rest of the organisation. Zendor worked closely with the tote and leading brand developers Fitch, to ensure a successful implementation, reflecting the visual identity of the tote and also the underlying brand values. This brand ‘DNA’ underpinned Zendor’s usability-led web design and development project.

The new brand reaffirms the tote’s position in the marketplace as an exciting, dynamic and assertive company, and the corporate website now portrays the tote as a leading edge betting company and as a FTSE quality organisation in the drive to privatisation. Zendor’s usability-led design approach in conjunction with input from the tote has ensured that the full scope of the tote brand offerings are met without compromising creativity or usability, whilst ensuring that the tote’s media and financial site visitors’ needs are met.

The re-skinning of the totesport betting website, a partnership production between Zendor and totesport, creates a synergy between the two sites, and provides a clean, uncluttered, barrier-free site for the tote customers.

David Hawdale, Head of Design and Usability of Zendor says, “We have designed both websites so that they mirror the tote’s contemporary new brand whilst ensuring that the websites also meet users’ needs in terms of ease of use and navigation.”

Peter Jones, Chairman the tote comments, “After 75 years of trading, the tote has become a household name and has developed incredible customer loyalty. By working in conjunction with Zendor to develop the website, we are able to present ourselves in a more accessible way online, allowing totesport to offer customers a highly professional and unified service.”