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Zendor Launches Channel Development Services For Retailers and Manufacturers

Press Release

By: Zendor
22 March 2005

Zendor, the fulfilment and distance selling expert, announces the launch of a portfolio of ‘Channel Development’ services, designed to increase traffic, conversions and sales across multiple channels including online and catalogue. The range of Channel Development services are supported by Zendor’s home shopping heritage from parent company, N Brown, as well as experience in helping establish successful shopping channels for retailers and manufacturers, such as Early Learning Centre, Sony Computer Entertainment UK and River Island.

Retailers looking to develop an additional channel to market do not always have the necessary skills or in-house knowledge to identify the best opportunities for growth. Specialist marketing consultancies and organisations can offer advice on developing new channels; however, unlike Zendor, they often lack the insight and holistic view of multi-channel retail as well as first hand experience of evaluating and implementing new strategies.

Zendor’s Channel Development services include the following:

• Strategy and planning - Essential for developing and evaluating the most suitable and profitable channels, these steps include complete planning and project management, situational analysis, desk research and evaluation. Zendor provides clients with a comprehensive 3 to 5 year plan based on the findings.
• Customer analysis and insight - Zendor’s experience in working with customer databases means it can assist with profiling, modelling, segmentation and effective targeting. For clients, thorough customer analysis and insight review helps to focus Channel Development on the most profitable segments for the business.
• Direct marketing - Zendor can advise on all aspects of campaign planning, fulfilment and evaluation including e-mail marketing, direct mail, telemarketing, advertising and direct response TV.
• Online experience review - This is a valuable service that assesses an online proposition from the customer’s point of view. With an emphasis on customer experience, product range, pricing, offers and promotions and aesthetic evaluation of a retailer’s website, the intelligence gathered can be invaluable for avoiding the pitfalls associated with the e-commerce channel.

Commenting on the launch of its new channel development services, Simon Weigh, Zendor’s Channel Development Manager says, “We are the first fulfilment provider to consolidate our services in order to offer expert business and strategic advice for Channel Development. Not only do we have the knowledge and resources to establish robust end-to-end fulfilment propositions, but with an in-depth understanding of our clients’ businesses, we are better placed to identify areas for growth and future success. The combination of our strategic and practical skills means that we can make recommendations that will ultimately generate an increased return on investment and improved customer service.”